Our Vision & Mission
Learn about our guiding principles and what drives us to transform insurance in Kenya.
Our Vision
To be the most inclusive, innovative, and trusted insurance partner in Kenya by 2035 — reaching 5 million Kenyans through accessible, community-driven solutions.
What This Means:
- Inclusive: We're committed to serving all Kenyans, especially those traditionally excluded from financial services.
- Innovative: We leverage technology and creative solutions to overcome barriers to insurance access.
- Trusted: We aim to be the most reliable partner for our clients, delivering on our promises consistently.
Our Mission
To build a people-first insurance experience by offering tailor-made, tech-enabled, and community-aligned insurance solutions for Kenyans at the grassroots.
How We Achieve This:
- Tailor-made Solutions: We design products specifically for the unique needs of different communities and occupations.
- Tech-enabled: We use mobile technology, USSD, and WhatsApp to make insurance accessible even without smartphones.
- Community-aligned: We work through existing community structures like churches, SACCOs, and chamas to build trust.
Our Core Values
Inclusivity
We serve every Kenyan, not just the elite. Our products and services are designed to be accessible to all, regardless of income level, education, or location.
Trust
We build trust through transparent processes, fair pricing, and prompt payouts. We believe that trust is the foundation of any successful insurance relationship.
Innovation
We embrace a digital-first, mobile-ready, and agent-supported approach to insurance. We continuously seek new ways to make insurance more accessible and relevant.
Empathy
We understand your hustle and walk with you through your journey. Our team is trained to listen, understand, and respond to the unique challenges faced by our clients.
Reliability
We deliver when it matters most — especially during claims. We understand that the true test of an insurance provider is how they respond when clients need them most.